Marin Destison is a Customer and User Experience Designer at Valtech Canada with a background in Industrial Design and a master in Business Design at the Domus Academy of Milan. For him, innovation is driven by strategy and human centered design.
From 4.000m2 to infinite virtual space – the Decathlon innovation story
Showcasing large size products is quite a challenge, but not for Decathlon, one of the world’s largest sporting goods retailers, with their infinite amount of virtual space. It was not only a question of how to use the latest technology, but it was about answering people’s needs through meaningful experiences.
On eDay the presentation will be about a real success story of Virtual Reality innovation in retail and how this great step could be taken. Nature meets tech when the Decathlon VR Commerce Platform (using HTC Vive) became the solution to a challenge Decathlon was having with their camping products.