Marleen Heemskerk has 14 years’ experience across the marketing spectrum – from strategy to execution; commercials through to culture.
She began her career at Danone where she first managed multiple lifestyle brands before becoming a marketing innovation consultant, stewarding established brands to new growth by launching disruptive products and concepts. Her entrepreneurial spirit later drove her to start her own business with the launch of Fusement, a marketing plug-in for high-potential start-ups in fashion, lifestyle and tech.
Since 2015 as the Strategy Director at music-led creative agency First Day of Spring she has been the driving force behind global award-winning campaigns for lifestyle brands such as Napapijri and The North Face.
Her mission in life, besides beguiling the world with pop culture, is to discover new ways to lead – enabling more women to make it into the boardroom.
Music & brands teaming up
From celebrity endorsement to shared value partnerships.
Brands and musicians teaming up is a common alliance as a marketing strategy. What once started as shallow celebrity endorsement, a sticker on a campaign for short-term effect, is now developing into equally beneficial partnerships that are built on shared purpose and values. How did we get here, and what’s next?