Max, 34 years old – is with PVH (parent company of Tommy Hilfiger & Calvin Klein) since 2016. Currently leading the Merchandising & Strategy analytics product team within the Analytics & Business Intelligence Department at PVH Europe. Responsible for the merchandising, brand strategy, collection performance & strategy business intelligence / insights products. Passionate about both the business & the creative aspects of the apparel & fashion industry.
Fighting Fear with Facts
Why good data & well designed analytics make strategy agile, actionable & measurable
During this fireside chat, Max will focus primarily on the importance of design (UX/UI) in building successful analytics tooling and how good data can help humans in making more informed decisions, but it doesn’t drive decision making. Furthermore he will explain why data isn’t to blame for broken processes and why an army of data scientists alone, working in isolation, will not deliver sustainable business value.