Nathalie Beugé is the Digital transformation leader at Decathlon with a strong focus on the creation of new user experiences in store. With over 10 years of e-commerce and digital experience in Shanghai, Paris, Lille and Chamonix, Nathalie is driven by the creativity that all new technologies offer.
From 4.000m2 to infinite virtual space – the Decathlon innovation story
Showcasing large size products is quite a challenge, but not for Decathlon, one of the world’s largest sporting goods retailers, with their infinite amount of virtual space. It was not only a question of how to use the latest technology, but it was about answering people’s needs through meaningful experiences.
On eDay the presentation will be about a real success story of Virtual Reality innovation in retail and how this great step could be taken. Nature meets tech when the Decathlon VR Commerce Platform (using HTC Vive) became the solution to a challenge Decathlon was having with their camping products.