Named by Adweek in 2011 as one of the world’s top 10 creative minds in digital, Nick Bailey has held leadership positions as ECD of AKQA Amsterdam, CEO and CCO of Isobar London and Creative Director at Digitas LBi. Along the way, he’s picked up over 100 international awards and sat on juries for the Cannes Lions’ inaugural Glass Lion, D&AD, Eurobest and the One Show. As futurefactor’s CEO and creative partner, Nick brings both his creative and commercial leadership experience to the earned space.
The Death of Spin – The Humane Future of Unmediated Brands
In the new, post-influencer world of broken trust, how do worthy brands move forward? With advertising feeling more and more like the original fake news, and an increasingly fractured and decentralized audience, where can messaging find a foothold? What will it take for brands to thrive in the coming years?
Nick Bailey, CEO and Creative Partner at reputation management firm futurefactor asserts that for brands who dare to be unmediated – but not unaided – the future is very bright. Those companies willing to go beyond bold messaging to actively do the deep work are finding their audiences and gaining well-earned trust with ease. We’ll look at how the successful brands of the future must think and behave in order to stay relevant, humane and believable.