As Chief Technology Officer at Quantcast, Peter Day is responsible for the development of products which allow marketers and publishers to make smart choices as they buy and sell effective advertising. Prior to joining Quantcast, he spent 12 years working in the financial markets. Peter has a Ph.D. in machine learning.
How To Thrive In The Post Cookie Era
Is it possible that the world beyond the cookie could be better for advertisers, publishers and web users? Join Shreeniwas Iyer as he discusses the benefits of a leaner, more attractive advertising landscape. And addresses the challenges and opportunities presented to marketers in a world where 3rd party cookies are no longer available. You will learn about the state of the world today, including the challenges already impacting marketers, publishers and martech companies. About the internet of the future and what trends in privacy legislation and changes in technology mean for advertisers. How to prepare using technologies, tactics and strategies that are resistant to the ‘cookiepocolypse’.