Pieter is a well experienced senior manager in datamanagement, marketing automation and content management. Last year he joined the innovative company censhare as Managing Director for the Nordics and the Benelux and since then has helped a number of worldwide retailers in their decision to create a central marketing hub.
His vision is that retail marketers can only really move mountains when all the loose software applications for PIM, DAM and CMS can be centralised, to put the right content in all the marketing channels, online and offline. Non-silo marketing management: a vision that is leading in retail, as you can learn from his presentation with retail-cases.
Marketing Campaigns through a unified content management platform
To what extent can retailers offer a perfect customer experience, in an omnichannel, multilingual and real time age? Connected Retailers are not only facing digital transformation but also the necessary organisation of their entire and complete content strategy. Pieter will show you how your contents journey is as important as your customers journey.