Rachel Stones is head of Business Partnership at Epic Games, the company that developed the game world ‘Fortnite’, as well as synthetic media production tools like Metahuman and Unreal Engine.
Game technology is now empowering creators and redefining pipelines for VFX, film-making, interactive experiences and more online. .
Rachel works with brands and creatives to develop imaginative new creative concepts and experiences, and realize the rich and immersive opportunities of the Metaverse.
She previously worked as a producer and as head of brand partnership at The Mill.
How Epic Games takes us from real to unreal
Over the last few years, Epic Games has become much more than a games company, with Hollywood using the game engine for digital sets and city planners use it for digital twin projects. Sallyann Houghton’s ‘Real2Unreal’ gives us a condensed history of Epic games, how it’s technology is impacting the world’s industries, and how it will impact all of our viewing habits.