Remco Barbier is Head of Branding at NN Group, located in The Hague, The Netherlands. He received his master’s degree in business economics at the University of Tilburg. Remco started his career at ING Bank in 2004, as a marketing trainee. Before he joined NN Group he has been part of the management team of ING Group’s Sustainability department, responsible for marketing and communications. In his current role he is responsible for all corporate branding and sponsoring activities related to the NN Group strategy, primarily aimed at protecting, building and enhancing the relevance, differentiation and vitality of the NN brand.
Unlock the potential of technology in running
Running matters to millions of people. With partnerships in running, businesses can interact more frequently with consumers, and emotionally connect with their audiences. NN Group, an international financial services company, successfully launched its global running program in 2015. NN works closely together with partners like TDE with the aim to change the face of the running sport and won several awards for the innovative approach to running. In 2016, NN launched the NN Running Supporter which helps marathon runners get past the heavy 34KM point via an innovative support video concept.
Recently, a newly invented ‘smart medal’ was introduced with integrated near field communication technology, which was developed in cooperation with TDE. By holding the smart medal to the back of a mobile phone, a personalized running story is created, combining photo, video and running data. The Smart Medal app should become the number one global digital prize cabinet. Remco Barbier and Lennart Boven talk about all challenges and future plans in this technology driven running sponsorship.