About Robert Jan
Robert Jan ten Wolde is Sales Director Benelux at Bazaarvoice, the company that redefines how brands and consumers connect, create and innovate. He advises many of the largest retailers and brands in Benelux on how to best leverage user-generated content to drive SEO traffic, increase conversion and to develop a customer-centric strategy. His extensive sales experience in the BENELUX, US and DACH regions allows him to provide innovative solutions to meet customers’ expectations and help them with their challenges in a constantly evolving market.
How Bugaboo leverages user-generated content to impact the consumer journey before, during and after purchase.
93% of shoppers report reading reviews before making an online purchase.
Today, more than ever, you are at a disadvantage if your brand doesn’t have a strong user-generated content (UGC) strategy in place.
Find out how Bugaboo collects high-quality consumer ratings and reviews with Bazaarvoice and distributes them at each stage of the decision-making process to:
- Increase traffic on its site and on its products pages at retail,
- Increase its conversion rate and online sales,
- Identify customer expectations and use insights to adapt its messaging for its specific target groups.