Roxana Brongo is the Creative Lead at Valtech Canada with a strong focus on innovation and new technologies. With over 15 years of design experience, she has worked in Montréal, Boston and Paris. Roxana is the founder of 50+50, a group dedicated to women in tech, and a regular contributor of Virtual Reality Pop magazine.
From 4.000m2 to infinite virtual space – the Decathlon innovation story
Showcasing large size products is quite a challenge, but not for Decathlon, one of the world’s largest sporting goods retailers, with their infinite amount of virtual space. It was not only a question of how to use the latest technology, but it was about answering people’s needs through meaningful experiences.
On eDay the presentation will be about a real success story of Virtual Reality innovation in retail and how this great step could be taken. Nature meets tech when the Decathlon VR Commerce Platform (using HTC Vive) became the solution to a challenge Decathlon was having with their camping products.