Ruurd
Neurink

Manager Marketing & Communication Porsche Netherlands

About Ruurd

Ruurd has 15+ years’ experience in marketing within luxury brands such as the Swiss Nestlé Nespresso and the Danish Lakrids by Bülow. 1,5 years ago, he started his journey within the automotive industry at probably the most beautiful car brand in the world: Porsche. 

Founder Ferdinand Porsche presented his first car at age 25: the electric Lohner-Porsche. The first country to have imported a Porsche was The Netherlands, on August 8th 1949 a contract was signed between Porsche and Pon’s Automobielhandel, making Pon the very first importer of Porsche in the world.

The Talk

Brand Building bij Porsche

Justin Halsall gaat in gesprek met Ruurd Neurink ze hebben het onder andere over de grootste uitdaging voor Porsches marketing, de rol van elektrisch rijden en de achterstand ten opzichte van Tesla.

Daarnaast hoor je welke rol technologie speelt en welke stappen Porsche wilt zetten qua tooling, analytics en verdere automatisering

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