Shreeniwas (Shreeni) is a member of the Engineering Leadership at Quantcast Engineering, where he manages Inventory making 100s of billions of RTB requests available to Quantcast’s bidder engines. Apart from Supply, Shreeni also oversees Fraud and Brand Safety for Quantcast. Prior to Quantcast, Shreeni held tech and general leadership roles at C-level at Vocanic (later acquired by GroupM) between 2010 and 2016. Prior to Vocanic, Shreeni worked at multiple technology product development roles including Trilogy and Yahoo!
Shreeni has 15 years’ experience in building and operating technology projects, working in advertising tech since 2010. Shreeni has a Bachelor’s degree in CS from University of Delhi, a Master’s degree in CS from Indian Institute of Technology, Kanpur (IITK) and a Diploma in Business from Symbiosis International University.
How To Thrive In The Post Cookie Era
Is it possible that the world beyond the cookie could be better for advertisers, publishers and web users? Join Shreeniwas Iyer as he discusses the benefits of a leaner, more attractive advertising landscape. And addresses the challenges and opportunities presented to marketers in a world where 3rd party cookies are no longer available. You will learn about the state of the world today, including the challenges already impacting marketers, publishers and martech companies. About the internet of the future and what trends in privacy legislation and changes in technology mean for advertisers. How to prepare using technologies, tactics and strategies that are resistant to the ‘cookiepocolypse’.