Head of eCommerce Bugaboo

About Thomas

Thomas Stegelmann is the Head of eCommerce at Bugaboo, the iconic manufacturer of baby pushchairs and strollers. Thomas is an expert at handling complex projects with ease and building high performance teams that make the impossible possible. With a background in finance, engineering and programming, Thomas has a history of leading change and delivering great customer experiences at organisations including Denham, Adidas, Reebok and Red Bull.

The Talk

How Bugaboo leverages user-generated content to impact the consumer journey before, during and after purchase.

93% of shoppers report reading reviews before making an online purchase.

Today, more than ever, you are at a disadvantage if your brand doesn’t have a strong user-generated content (UGC) strategy in place.

Find out how Bugaboo collects high-quality consumer ratings and reviews with Bazaarvoice and distributes them at each stage of the decision-making process to:

  • Increase traffic on its site and on its products pages at retail,
  • Increase its conversion rate and online sales,
  • Identify customer expectations and use insights to adapt its messaging for its specific target groups.

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