Veronica McGregor manages the award-winning news and social media team at NASA’s Jet Propulsion Laboratory. She launched NASA into social media by starting the agency’s earliest accounts on Twitter, Facebook and YouTube. She also created NASA’s first in-person events designed to build community by bringing social media followers behind the scenes to witness missions firsthand. Her campaigns have received Webby awards, the SXSW Interactive award, and currently an Emmy nomination.
All These Worlds Are Yours: Exploring Space with NASA
Building vibrant communities of enthusiasts is an integral part of NASA’s success. With Veronica in the lead, NASA-JPL attracted an audience of millions with captivating content – and without spending a single dollar on post promotion.
What’s next on the horizon? Fasten your headsets because NASA is turning to immersive tools like 360 video, augmented reality, and web-based virtual reality to transform mission data into shared virtual experiences. No longer is space travel the exclusive realm of robots and astronauts—today you can walk on Mars next to the Curiosity rover, peer inside a spacecraft orbiting Jupiter, or ride along with a spacecraft at Saturn.