Viveka
Söderbäck

Consumer insights manager Klarna

About Viveka

Viveka Söderbäck has a solid background within research and is Klarna’s expert on consumer behaviour.

The Talk

The State of Smoooth: 2021 Holiday Shopping Unwrapped

Viveka Söderbäck will present insights that will help you sleigh the holidays with a look at how consumers are spending this holiday season. It’s a time for giving, and she will share some actionable tips to help you prepare for the most wonderful time of the year, based on comprehensive surveys of over 1,000 Dutch shoppers and Klarna consumers, as well as proprietary shopping and Collections data.

Click here to register for this talk

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