Product Owner ANWB Reizen

About Wouter

Experienced pragmatic problem solver and freelance lead in digital, IT and (e)business, delivering incremental real value. 

Wouter helps established organizations execute strategies by embracing lean-agile in business and IT while making better, logical decisions in budgeting, development, marketing and operations through data-insights. Always improving measurable with a rational holistic approach from a system thinking perspective.

The Talk

How ANWB created an award winning camping platform

To stay ahead of the game and strengthen their strong position as an authority on Camping travel ANWB recognized they had to innovate their online platform, being the most important touchpoint within the customer journey.

Together with Macaw ANWB has redeveloped its online camping platform into a high performing and even award-winning website, delivering true business impact and customer value.

In this session, Wouter Stokkel (ANWB) and Jeroen Happel (Macaw) share their vision on creating true business impact by leveraging new technology such as Progressive Web App and Accelerated Mobile Pages. You will learn about their approach to data-driven customer journey optimization and the impact of technology on KPI’s.


Note: This session will be held in Dutch.

Time is ticking…









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