About Alphonso
Fonz Morris is an entrepreneur and self-taught designer based in San Jose who, since 2020, has been the Lead Product Designer at Netflix, after leading the design team at Coursera. He was named one of Business Insider’s Most Innovative Designers in 2021. He serves on the Adobe Design Awards jury and has spoken at conferences including AfroTech, UXDX, and Rethink. As an advocate for self-taught designers, he mentors students at General Assembly’s UX Design Bootcamp.
The Talk
Business Design at Netflix: driving innovation and user-centric growth
In this session Alphonso Morris will delve into the concept of business design, emphasizing the importance of user-centric design, and presenting a compelling case study on acquisition at Netflix. Business design seamlessly integrates design thinking with business strategy to meet customer needs and drive growth. Alphonso will define what business design entails and discuss its fundamental principles.
In this session, you’ll gain insights into how Netflix has applied business design to innovate within the entertainment industry and adapt to rapid market changes. Alphonso will highlight specific examples from Netflix, demonstrating how the company has successfully leveraged business design to enhance user experience and achieve strategic goals.
You will learn practical strategies for implementing business design in your own organisation, focusing on the importance of understanding and prioritizing user needs. This session is ideal for business leaders, designers, and strategists who are looking to thrive in a rapidly changing business landscape.
Don’t miss this opportunity to learn from Alphonso Morris about the transformative power of business design and how it can be applied to drive innovation and growth in your organization. Discover how user-centric design principles can help you stay ahead of the curve and create value for your customers and your business.