About Jean-Baptiste
Jean-Baptiste Moggio heads up the Brand team at RTL AdAlliance. With ten years of experience in the advertising industry, he has conducted international research on the video landscape such as the Total Video Key Facts & The New Life of the Living Room. His topics of expertise include media consumption, advertising effectiveness, audience measurement & Connected TV development.
The Talk
Cracking video advertising success in Europe: a paradox of choice
Jurre and Jean-Baptiste will host a session focused on the evolving landscape of video advertising in Europe.
As connected TV (CTV) devices become more widespread and new video-on-demand (VOD) platforms continue to emerge, brands have access to a wide array of advertising opportunities. These changes, along with the rise of advertising-supported streaming plans, offer fresh ways to reach European audiences. However, this increasing variety also brings complexity, both for advertisers trying to choose the right platforms and strategies, and for consumers navigating through content choices.
In their session they will present data and insights aimed at helping brands make informed decisions. They will explore how to effectively leverage these new advertising possibilities while considering the challenges that come with them. Whether you’re looking to understand the potential of CTV, the impact of new VOD players, or the role of advertising-supported models, this session offers a clear, evidence-based perspective. With real examples and innovative solutions, the session aims to simplify the complexities of the current market and provide valuable guidance for creating impactful advertising strategies in Europe.