What truly defines a successful digital product? And how can you build your digital strategy upon that?
This session takes a data-first look at what drives digital product success from the perspectives of both business goals and user preferences. Drawing on Framna’s Mobile App Trends Report 2025 and the underlying App Pulse framework, Thomas explores the nine “operational drivers” that strongly influence perceived product excellence. Through concrete examples from this year’s data, he illustrates the real-world impact of factors such as reliability, usability, and personalization. He addresses the common challenges product teams face when interpreting metrics and making decisions. In that context, Thomas challenges competitor-only benchmarking and outlines more effective approaches. Attendees leave with actionable takeaways to shape their digital product strategy with confidence.