About Tamara
As a senior member of the Client Success team at Bazaarvoice, I manage a large portfolio of global companies that use our software to attain a competitive edge across retail, specifically in the e-commerce domain. With the support of artificial intelligence and user generated content, I assess current infrastructures and performance levels and design strategic plans based on best in class practices and trends in the retail industry; to allow companies to reach their ROI goals. I enjoy building relationships, acquiring a holistic overview of the business and seeing impressive results coming out of the projects we work on.
The Talk
How Electrolux Drives Growth with a Full-Funnel UGC Strategy
Join Douglas Thorell, E-commerce Marketing Lead at Electrolux, and Tamara Brezovszky, Lead Client Success at Bazaarvoice, to explore how a global brand can evolve its digital presence to build consumer trust. We’ll dive into how Electrolux successfully created a full-funnel user-generated content (UGC) strategy to centralize authentic customer content – from ratings and reviews to visual content – to drive key business outcomes. The session will offer a practical guide on how to collect, manage, and use this content to boost your business and build lasting customer relationships.