The familiar path to purchase has disappeared. Buyers in both B2C and B2B now move through unpredictable journeys, from TikTok to LinkedIn, from reviews to ChatGPT, with high expectations and zero tolerance for mediocrity. At the same time, AI is flooding the market with sameness, while economic instability, shifting values, and organizational silos make growth harder than ever.
This keynote explores what’s really driving these shifts and shows how brands can respond: by differentiating through creativity, personalizing with intelligence and empathy, and enabling growth with unified teams and adaptive tech. Expect a candid look at the challenges of growth today and practical examples of how bold brands are finding new ways to thrive.