FMCG CONNECT

By: Dana Mikhailova (Empathy Lab by EPAM), Joep Smeets (Hiiper) Alfa 14:00 — 15:30

NL

Besloten
Dutch session

A talk with Dana Mikhailova about:
Unlocking Value Through Synthetic Insight

This session will showcase Synthetic Audiences, EPAM’s research accelerator, and explore how synthetic research can unlock significant value for different people across an organization, from leadership to research teams. Synthetic Audiences enables a rapid, in-depth understanding of the needs of different audiences by creating synthetic personas that mimic human-like interactions.
The session will feature a live demo of the tool, with a practical walk-through of its capabilities, followed by a discussion on its applications and the opportunities it creates for rethinking research and decision-making.

 

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