Join Douglas Thorell, E-commerce Marketing Lead at Electrolux, and Tamara Brezovszky, Lead Client Success at Bazaarvoice, to explore how a global brand can evolve its digital presence to build consumer trust. We’ll dive into how Electrolux successfully created a full-funnel user-generated content (UGC) strategy to centralize authentic customer content – from ratings and reviews to visual content – to drive key business outcomes. The session will offer a practical guide on how to collect, manage, and use this content to boost your business and build lasting customer relationships.
