Navigating the Future of eCommerce

By: Lucas Nutbey (DEPT) Stage 7 14:55 — 15:25

EN

English session

E-Commerce does not do slow. One week it’s all about your .com, the next your customers are buying straight from a TikTok scroll or an AI prompt. The trick is not guessing the future; it is knowing what is actually worth your time.

That is exactly where Lucas Nutbey (SVP Strategy EMEA, DEPT®) comes in. He will cut through the hype and get to the good stuff: personalisation that feels useful (not creepy), shoppable media that works in the real world, and why your own .com is probably more valuable than you think.

Expect sharp insights, real cases, and a few reality checks you will secretly be glad someone finally said out loud.

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