In this session, Alex Crowe will delve into the landscape where commerce and media intersect, focusing on how shifting technologies and consumer behaviors are transforming digital marketing strategies. Drawing on over fifteen years of experience in retail and commerce media, including his leadership of ASDA’s media monetization program, Alex will provide an overview of the future of retail media as it becomes a leading force in global advertising.
The session will emphasize how retail media, powered by platforms like Criteo, is leveraging data from over one trillion dollars in e-commerce transactions to offer brands and retailers unprecedented targeting capabilities. As third-party cookies become obsolete, the session will explore how AI-driven solutions enable precise, personalized advertising that enhances both consumer engagement and business profitability.
You will gain a deeper understanding of how platforms like Criteo are optimizing real-time predictions and a full-funnel approach to drive awareness, conversion, and revenue growth. With retail media expected to grow to $159 billion globally by 2027, this session will provide essential insights into the tools and strategies that are reshaping the future of advertising, including the critical role of AI and first-party data in a cookieless world.