The Internet’s New Power Brokers: The Rise of the Creator Economy

By: Elizabeth Hartnett (YouTube) Stage 2 16:40 — 17:10

EN

English session

The Creator Economy is an estimated $250 billion industry, but just over two decades ago it didn’t exist. How did a niche community of online entrepreneurs grow to become a powerhouse pillar of the internet? Elizabeth Hartnett unpacks the meteoric rise of this digital phenomenon – revealing who today’s creators are, how they’ve reshaped our online experience, and what brands need to know to create authentic, successful partnerships.

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