With over 75 percent of consumers more likely to consider buying products from brands that personalize, marketing personalization strategies have never been more important. Despite its importance, many organizations struggle to implement effective personalization strategies. A recent survey by Optimizely revealed that only 26 percent of executives have a consistent understanding of personalization across their companies.
In this session, Sama will guide attendees through the process of developing a clear and practical personalization strategy. She will outline how to effectively manage and use data to gain insights into customer behavior, allowing businesses to create meaningful audience segments. The session will also focus on the importance of building internal support for these initiatives, ensuring that the entire organization is aligned and committed to the personalization efforts.
By the end of the session, participants will have a clearer understanding of how to implement a personalization strategy that resonates with their customers, drives engagement, and ultimately boosts sales. The session will provide actionable steps that can be applied to any business, helping attendees to move from the planning stage to execution with confidence.