About Dana
Dana Mikhailova helps companies set up and run innovation labs, bringing together strategy, technology, and people to drive real impact. With a background in AI and experience leading holistic digital and AI transformations, she focuses on creating human-centric solutions that make technology both practical and meaningful. At Epam, she has worked with global enterprises to shape transformation roadmaps, from building value-driven AI use cases to rethinking operating models for creativity, governance, and growth.
The Talk
FMCG CONNECT
A talk with Dana Mikhailova about:
Unlocking Value Through Synthetic Insight
This session will showcase Synthetic Audiences, EPAM’s research accelerator, and explore how synthetic research can unlock significant value for different people across an organization, from leadership to research teams. Synthetic Audiences enables a rapid, in-depth understanding of the needs of different audiences by creating synthetic personas that mimic human-like interactions.
The session will feature a live demo of the tool, with a practical walk-through of its capabilities, followed by a discussion on its applications and the opportunities it creates for rethinking research and decision-making.