About Didric
Didric is an Executive Experience Director, visual storyteller, and creative strategist. His passion lies in creating experiences that bring companies closer to their audiences. Using design and design methodologies, he develops engaging media and improves user experiences. Since 2021, Didric has been leading the Creative team at Merkle Netherlands. He has a strong interest in technology and collaborates closely with development teams to deliver integrated solutions. Prior to this, he worked as Creative Director and Art Director at Merkle Netherlands, Oxyma, and Notice Branded Media, where he created concepts for a wide range of companies.
The Talk
Designing Emotional Loyalty with neuroscience
Loyalty programs are everywhere, yet too often companies rely on discounts and points — tactics that are easy to copy and rarely distinctive. Tui and Didric challenge this approach by advocating for the power of emotional loyalty that creates genuine customer connection. Research shows that emotionally engaged customers spend up to twice as much and remain loyal to brands they trust. But how do companies systematically design emotional connections, rather than simply hoping it will happen?
In this session, Tui and Didric explore why emotional loyalty outperforms transactional rewards and then reveal the neurochemical framework behind lasting customer relationships. Using the DOSE methodology – dopamine, oxytocin, serotonin, and endorphins – they show how to map specific emotional triggers across the customer journey and transform your CX strategy from guesswork to neuroscience-informed design. Through inspiring examples from leading brands they demonstrate how applying brain chemistry principles delivers measurable business impact.
Get ready to move beyond A/B testing and embrace systematic emotional design that creates customers who don’t just return — but become genuine brand advocates.