About Douglas
Douglas Thorell is the E-commerce Marketing Lead at Bazaarvoice, where he focuses on maximizing the impact of product and brand communication across Europe’s e-retailers and marketplaces. He is responsible for leading a team of three professionals, delivering integrated e-commerce marketing strategies that leverage consumer data and industry best practices. His work is centered on strengthening brand positioning across diverse online sales channels and in the eyes of consumers.
The Talk
How Electrolux Drives Growth with a Full-Funnel UGC Strategy
Join Douglas Thorell, E-commerce Marketing Lead at Electrolux, and Tamara Brezovszky, Lead Client Success at Bazaarvoice, to explore how a global brand can evolve its digital presence to build consumer trust. We’ll dive into how Electrolux successfully created a full-funnel user-generated content (UGC) strategy to centralize authentic customer content – from ratings and reviews to visual content – to drive key business outcomes. The session will offer a practical guide on how to collect, manage, and use this content to boost your business and build lasting customer relationships.