About Douglas
Douglas Thorell, E-commerce Marketing Lead at Electrolux, focuses on maximizing the impact of product and brand communication across the brand’s European e-retailers and marketplaces. He specializes in delivering integrated e-commerce marketing strategies, leveraging customer content and industry best practices to strengthen brand positioning across diverse online sales channels and earn consumer trust.
The Talk
How Electrolux Drives Growth with a Full-Funnel UGC Strategy
Join Douglas Thorell, E-commerce Marketing Lead at Electrolux, and Tamara Brezovszky, Lead Client Success at Bazaarvoice, to explore how a global brand can evolve its digital presence to build consumer trust. We’ll dive into how Electrolux successfully created a full-funnel user-generated content (UGC) strategy to centralize authentic customer content – from ratings and reviews to visual content – to drive key business outcomes. The session will offer a practical guide on how to collect, manage, and use this content to boost your business and build lasting customer relationships.