About Elizabeth
Elizabeth Hartnett is a marketing leader with over 14 years of expertise in the creator space. She drives YouTube’s creator strategy across EMEA, championing millions of creators across the region. She oversaw YouTube Spaces in London, Paris, and Berlin, and founded the NextUp talent incubator program that has launched the careers of over 600 successful creators worldwide. A former opera singer, Elizabeth now frequently takes the stage to share her insights on the Creator Economy, most recently speaking at both SXSW London and Cannes Lions.
The Talk
The Internet’s New Power Brokers: The Rise of the Creator Economy
The Creator Economy is an estimated $250 billion industry, but just over two decades ago it didn’t exist. How did a niche community of online entrepreneurs grow to become a powerhouse pillar of the internet? Elizabeth Hartnett unpacks the meteoric rise of this digital phenomenon – revealing who today’s creators are, how they’ve reshaped our online experience, and what brands need to know to create authentic, successful partnerships.