About Frederik
Frederik De Bosschere is Lead Strategist at In The Pocket, a leading European product studio with more than a decade of experience in financial services. He leads a team of strategists, UX designers, user researchers, and data scientists, that help customers and teams shape and validate digital strategies, value propositions and products.
The Talk
Why you shouldn’t use AI
This session is ideal for anyone feeling conflicted about AI. Join Frederik De Bosschere as he navigates the complex landscape of AI, offering a balanced perspective that cuts through the noise of hype and skepticism. With AI touted as the ultimate solution to every challenge by countless LinkedIn experts, it’s easy to get swept up in the buzz. However, a more measured approach is essential.
In his talk, Frederik will explore the middle ground between AI’s detractors and its fervent supporters, proposing a pragmatic approach he calls “Practical AI.” He will share insights on crafting a solid AI strategy that moves beyond lofty promises to deliver tangible solutions. You’ll learn how to transition from strategy to implementation, creating high-quality user experiences powered by AI.
Frederik will also address the ethical and sustainability concerns surrounding AI development. He will offer guidance on how to build AI systems that are not only effective but also responsible and sustainable, ensuring that technological advancements contribute positively to society and the planet.