About Jeroen
Jeroen Heydendael is the director of Strategy & Innovation at Plieger Groep. Plieger Groep is part of German based Cordes & Graefe which is the leading European technical wholesaler employing more than 32.000 people and generating more than fifteen billion euros turnover. Jeroen was also active in the international development of digital commerce within the group. Also taking up the role as e-commerce advisor for the Norwegian subsidiary and took the initiative to move to marketplaces for Plieger products. Previously he worked as a strategist at Dept Agency/Studio Dumbar where he combined strategy, brand positioning, design and technology. He often worked for B2B companies that were in a digital and strategic transition, including Florensis, Kempen and Brenntag.
The Talk
Search & Advice in Technical Wholesale
The next step in B2B digital commerce is personalised search, advanced advice and ChatGPT like configurators. Without the expensive need of a human. Like it or not.
Jeroen will discuss current ways of product search on B2B webshops, including the challenges of huge amount of products and coming up with the right products and solutions for your clients. As search is the major conversion point and a client happiness killer, he’ll make a stand to give this more attention.
Also considering the current market demands more cost-effectiveness, he discusses how much this can be done without the typical B2B sales person.
Don’t miss this opportunity to gain concrete insights that you can use today, and get a glimpse into the near future of search, product data and configurators.