About Kars
Kars is the Commercial Director and a member of the Management Team at VML Netherlands, spearheading the company’s growth strategy through new business acquisition, client retention, and revenue expansion. He leads the sales, marketing, partnerships, and account management functions to achieve tangible business results and market leadership for VML’s clients.
Drawing on over 15 years of experience in the digital industry, Kars has a proven record of driving business growth and crafting compelling sales propositions across EMEA markets. Kars is passionate about helping brands uncover their unique story and leverage data and technology to create engaging digital experiences.
The Talk
The Rules Have Changed: Designing growth in the new reality
The familiar path to purchase has disappeared. Buyers in both B2C and B2B now move through unpredictable journeys, from TikTok to LinkedIn, from reviews to ChatGPT, with high expectations and zero tolerance for mediocrity. At the same time, AI is flooding the market with sameness, while economic instability, shifting values, and organizational silos make growth harder than ever.
This keynote explores what’s really driving these shifts and shows how brands can respond: by differentiating through creativity, personalizing with intelligence and empathy, and enabling growth with unified teams and adaptive tech. Expect a candid look at the challenges of growth today and practical examples of how bold brands are finding new ways to thrive.