About Lucas
Lucas is DEPT®’s straight-talking strategist. He is not here to sell you AI dreams – he is here to show you what actually works. Over the years he has helped brands like GANT, Lufthansa, Red Bull and Inter Milan turn big digital challenges into simple, actionable strategies.
Lucas knows how to bridge tech, creativity, and business impact without the jargon. At EDAY, expect a dose of honesty, some fresh thinking, and a few uncomfortable truths (the kind you will thank him for later).
The Talk
Navigating the Future of eCommerce
E-Commerce does not do slow. One week it’s all about your .com, the next your customers are buying straight from a TikTok scroll or an AI prompt. The trick is not guessing the future; it is knowing what is actually worth your time.
That is exactly where Lucas Nutbey (SVP Strategy EMEA, DEPT®) comes in. He will cut through the hype and get to the good stuff: personalisation that feels useful (not creepy), shoppable media that works in the real world, and why your own .com is probably more valuable than you think.
Expect sharp insights, real cases, and a few reality checks you will secretly be glad someone finally said out loud.