About Maarten
Maarten Dings is a Senior Solution Engineer at Contentful, where he helps customers maximise the platform’s value. With a strong technical background and a focus on customer needs, Maarten works to tailor Contentful solutions that solve real-world challenges and enable effective content operations at scale.
The Talk
Exploring the role of Generative AI in content operations
Maarten Dings will lead a session focused on how a deeper understanding of Generative AI can lead to significant productivity gains, particularly in content operations.
Drawing from research by Contentful, Maarten will delve into the data, showing that 37 percent of respondents report saving 5 to 10 hours per week by integrating AI into their workflows. Currently, AI is primarily used for generating product descriptions, but its potential for broader applications will also be discussed.
In addition, he will address concerns around AI replacing human jobs, exploring whether these fears are justified or overstated. You will gain practical insights on how to implement AI tools effectively in large-scale content management, learning how to balance the benefits of automation with the need for human oversight and creativity.
This session is designed to offer a grounded, practical perspective on using AI to enhance content productivity without falling into unrealistic expectations or fears.