About Nadine
Nadine sits at the heart of the personalisation, experimentation and optimisation engine at Decathlon Netherlands – the world’s largest sporting goods retailer – leveraging her extensive knowledge and experience of CRO.
The Talk
How Decathlon creates digital experiences as unique as their customers
Nadine and Jill from Decathlon’s CRO Specialist team will host a session detailing the company’s approach to personalization, which has become a key part of their strategy. As the world’s largest sporting goods retailer, Decathlon has successfully scaled personalized experiences across 16 regions, multiple websites, and various languages. Their mission is to connect with customers at their individual level, offering the right equipment for any sport or activity, regardless of skill level.
They will share the insights and lessons learned from Decathlon’s personalization journey. They will provide concrete examples of how the company uses data to better understand their customers, identify gaps in audience segments, and take action to close those gaps. You will also hear practical advice on documenting A/B testing and experimentation results in ways that enhance cross-team collaboration.
Additionally, they will explain how to effectively communicate the value of personalization to stakeholders, a key factor in securing buy-in for long-term strategies. As they look ahead to 2025 and beyond, they will discuss the future role personalization plays in Decathlon’s overarching mission to meet the diverse needs of their customers.