About Olya
Olya is a marketing leader and digital expert with over 16 years of experience enhancing consumer experiences and unlocking business value through the power of media, digital transformation, responsible marketing, and change management.
Currently, Olya is the Global Media and Data Director at Heineken, where she drives growth through breakthrough communications, capability development, and responsible media practices across more than 60 operating companies. Previously, Olya worked at global agencies, supporting major clients such as McDonald’s, Bacardi, and The Coca-Cola Company.
Known as a creative thinker, change-maker, and advocate for inclusive and sustainable marketing, Olya was recognized as “Media Leader 2023” in the Advertiser category for her work at Heineken and contributions to the industry.
Passionate about female empowerment, Olya mentors and coaches young talent.
The Talk
Marketing communications in the algorithmic era
In today’s touchpoints ecosystem, algorithms decide what gets seen and what gets skipped.
How are global brands like Heineken evolving their marketing to stay ahead? How can AI be leveraged to future-proof creative and media management? What does that look like in practice?
In this on-stage interview Olya Dyachuk will share her vision and some practices of marketing communications in the algorithmic era.