About Yuki
Yuki has been with Quantcast for over five years, specialising in programmatic advertising. In her role, she collaborates closely with media agencies and advertisers across multiple industries, providing expert advice on leveraging programmatic advertising and cookieless solutions. Yuki is passionate about helping her clients achieve their business goals by navigating the evolving digital landscape and showing that complexity does not necessarily need to be complicated.
The Talk
Omnichannel marketing mastery: overcoming pitfalls and driving impact
Yuki’s session will explore how brand marketers and agencies can better define a brand’s personality while gaining a deeper understanding of their audience. With the rise of multiple media platforms, reaching customers effectively has become more challenging. Yuki will discuss how the complexity of today’s media landscape can lead to common mistakes, from inconsistent messaging to fragmented audience insights.
In this presentation, Yuki will break down some of the frequent pitfalls advertisers and agencies encounter when trying to reach their target audience across various channels. She will offer practical solutions to help brands stay true to their identity while adapting to the unique demands of each platform.
You will learn about proven strategies to refine your omnichannel marketing efforts. Yuki will explain how to connect with the right audience, optimize messaging across channels, and accurately measure the impact of campaigns throughout the marketing funnel.