About Yuki
Yuki has been with Quantcast for over five years, specialising in programmatic advertising. In her role, she collaborates closely with media agencies and advertisers across multiple industries in EMEA, providing expert advice on leveraging programmatic advertising and cookie-less solutions. Yuki is passionate about helping her clients achieve their business goals by navigating the evolving digital landscape and demonstrating that sophisticated digital marketing doesn’t need to be complicated. Nor taking care of houseplants.
The Talk
Omnichannel Marketing Mastery – Driving Growth
Brand marketers and agencies have a crucial role in shaping brand personality and understanding of their audiences.
With the proliferation of media channels, reaching various platforms and gauging impact throughout the marketing funnel has grown increasingly complex.
This presentation will address typical pitfalls and highlight successful strategies for advertisers and agencies to enhance their omnichannel approach.