This is the 2025 programme

Marketing communications in the algorithmic era

Olya Dyachuk (Heineken)

EN

The future (still) belongs to all of us

Jon Alexander (New Citizenship Project)

ENG

The great glasses revolution of 2026

Liya Safina (Google)

ENG

Rethinking AI and how agents impact business and humanity

Dr. Daniel Hulme (Satalia)

ENG

The agentic self: human identity in the age of AI

Tracey Follows (Futuremade)

ENG

How to design the future?

Cecilia Tham (Futurity Systems)

ENG

Designing immersive narratives for radical agency and human connection

Joshua Rubin (Subverse Narrative Consulting)

ENG

Opening

Commodity or cult? Why brands are dead in the age of AI

R J. Abbott (Neighborhood Cult)

ENG

Hoe simulatie militairen voorbereidt op de missie van vandaag

Daniëlle ter Haar (Koninklijke Landmacht)

NL

#FashionTech futures: “Where fashion and technology meet”

Anouk Wipprecht (Nederlandse FashionTech)

NL

Innovatie met ballen: zo bouwt de KNVB aan de toekomst van voetbal

Daphne van Dijk (#11 Voetbalinnovatiehub | KNVB )

NL

Beyond the buzz: AI strategies and solutions that drive real ROI

Emma Verhagen (Ideal Shift AI & former Unilever)

ENG

Meesterwerken met AI

Jeroen van der Most (Atelier Most)

NL

Waarom staat je innovatie stil terwijl iedereen rent?

Marc Heijnen (Nationale Nederlanden), Sebastian Schipper (Nationale Nederlanden)

NL

Capricorn and beyond: reducing inequality in pediatric cancer care

Dr. Uri Ilan (Prinses Maxima Centrum)

ENG

GPT-NL: Building a sovereign and fair language model for the Netherlands

Saskia Lensink (TNO)

ENG

Quantum computers: from fascination to technology

Lieven Vandersypen (QuTech, TU Delft)

ENG

Sterke fanrelaties bouwen met festivalbezoekers wereldwijd

Michael Guntenaar (Superstruct Digital Services)

NL

Wat gebeurt er als ontwerpers wél een mening hebben

Justus Bruns (VOUW)

NL

Scroll. Stop. Impact.

Boyan van der Heijden (Mediahuis)

NL

Picking AI winners

Frederik De Bosschere (In The Pocket)

ENG

How to build an AI-driven personalization playbook

Mårten Bokedal (Optimizely)

ENG

Omnichannel gets smarter: what AI agents mean for retail’s future

Joost van der Mersch (Stripe)

ENG