Benchmark study: Unlocking the power of experimentation

By: Mårten Bokedal (Optimizely) Stage 6 12:40 — 13:10


English session

Amidst the dynamic landscapes of modern business, experimentation has evolved into a strategic and data-driven imperative for business leaders to make real-time decisions. But what makes an experiment successful?

Join this session and get insights from a fresh benchmark study of over 100 000 digital experiments in which you will learn how digital leaders drive higher conversion rates, foster customer loyalty, and increase campaigns’ effectiveness irrespective of future twists and turns.

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