By:
John Rowley (Ferrero)
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The trend of online marketing and commerce has been catalysed by COVID-19 in recent years, with many businesses activating multi-year digital roadmaps in just a few months. With the rush to adapt, it’s more important than ever for businesses to consider the customer journey, which today is a complicated matrix of multi-channel, hyper-targeted and in-the-moment experiences. John discusses topics including ‘how to create best-in-class direct-to-consumer experiences’, ‘how to focus on the customer, and the tangible benefits of doing so’ and ‘how to utilise attribution data to drive even greater profitability and performance’.