Storytelling is shifting from being told to being lived. In this session, Joshua Rubin, writer of Assassin’s Creed II, Destiny, The Walking Dead and Emmy-winning interactive Netflix series, outlines the future of immersive narrative.
With a background in games, VR, AR, theatre and comics, Rubin explores how true player agency can be combined with emotional depth. He discusses themes such as radical agency through player-driven stories, reactive worlds that balance freedom and structure, and deep personalization shaped by memory and behavior.
Rubin concludes with a vision of immersive story worlds as part of human infrastructure: not just entertainment, but a way to create lasting meaning.