Today people are often told that achieving global mass exposure for your message or brand is simply posting or boosting an image or video to Facebook, Instagram, YouTube and Snapchat. The fact is there are over 60 billion messages shared on digital platforms every day. So, how does a brand overcome the noise and stand out? The bottom line is: to truly generate global mass exposure, brands need a growth strategy designed to hack word-of-mouth sharing of their content. As a digital strategist, Brendan Kane will speak to the strategies he has used to help the likes of Taylor Swift, Rihanna, MTV, Yahoo! and Katie Couric connect with people globally.
