How Bugaboo leverages user-generated content to impact the consumer journey before, during and after purchase.

93% of shoppers report reading reviews before making an online purchase.

Today, more than ever, you are at a disadvantage if your brand doesn’t have a strong user-generated content (UGC) strategy in place.

Find out how Bugaboo collects high-quality consumer ratings and reviews with Bazaarvoice and distributes them at each stage of the decision-making process to:

  • Increase traffic on its site and on its products pages at retail,
  • Increase its conversion rate and online sales,
  • Identify customer expectations and use insights to adapt its messaging for its specific target groups.

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