How to be a part of the K-Wave

By: Alvin Chan (Superlarge) Stage 2 16:00 — 16:30


English session

With the impact and hype of Korean brands and culture internationally, what drives that success and how did they fast track from a 3rd world to a 1st world economy within 30 years? Our presenter was the Global Executive Creative Director for Cheil Worldwide; responsible for Samsung’s digital platforms and global retail stores. He shares his experience living and working in Korea, and his thoughts and insights on this relentless culture of innovation. He also shed light on its limitations and how Western cultures could contribute to these gaps.

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