Improving Revenue and Customer Centricity via Marketing Automation

By: Tjeerd Brenninkmeijer (Bloomreach), Joshua Goedhuys (Miele), Fabian Kolk (Miele) Stage 6 14:15 — 14:45


English session

Miele is in the midst of a fundamental (digital) transformation. This results in big changes within the organization, and requires flexibility from its employees and the right systems in place to enable this change. During this session, you’ll get a behind-the-scenes look at Miele and how marketing automation is contributing to the D2C strategy of this German family business that’s been around for almost 125 years.

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