Road to Mixed Reality: automotive’s new frontier

By: Timmy Ghiurau (Volvo Cars) Stage 1 14:55 — 15:25


English session

The automotive industry is one of the first to fully embrace mixed reality, and is already changing the way cars are engineered, designed, repaired, sold and driven. However, we are only scratching the surface of unlocking the full potential of the XR technology within the automotive ecosystem. As technologies like hardware, infrastructure and visualization further develop, the industry will see a democratization of benefits affecting everything from sustainability to safety.

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